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Paid Search Specialist

Job no: 575201
Work type: Full time - Continuing/Permanent
Categories: Marketing

• Plan, execute & optimise paid search for RMIT
• Full-time, ongoing position, $85,065 per annum + 17% super
• Join an innovative, data-driven & fun team


About RMIT
RMIT is a multi-sector university of technology, design and enterprise with more than 91,000 students and 11,000 staff globally. RMIT offers postgraduate, undergraduate, vocational education and online programs to provide students with a variety of work-relevant pathways.

The University’s mission is to help shape the world through research, innovation, quality teaching and engagement, and to create transformative experiences for students, getting them ready for life and work. With strong industry connections forged over 130 years, collaboration with industry remains integral to RMIT’s leadership in education, applied and innovative research, and to the development of highly skilled, globally-focused graduates.

The Global Marketing and Student Recruitment (GMSR) Group’s vision is to bring to life RMIT’s 2020 strategy by putting the student at the centre of everything we do, creating a differentiated brand proposition, developing integrated deep insights for all of our global students, and cultivating a differentiated and relevant service experience for those segments.

The Role
The Paid Search Specialist will support the Manager Acquisition Marketing to optimise RMIT’s digital media investment. You will lead RMIT University’s paid search activity in-house and implement ongoing optimisations, provide insights and ensure the account is performing to meet acquisition targets. You will have a real passion for digital and a love of data.

Your Responsibilities
• Partner with the Acquisition Marketing Manager and the rest of the Acquisition and Audiences team to implement paid search activity and optimisation in-house. Work alongside the SEO specialist to ensure paid and organic search work in conjunction to achieve the best return on investment
• Partner with internal stakeholders and agencies to implement and optimise digital campaigns that meet recruitment objectives. Experience across channels beyond SEM is desirable; including display, video, social and programmatic platforms
• Build strong relationships with the agencies and partners, and ensure campaigns/ key initiatives launch on time and are optimised well to achieve acquisition targets
• Provide key partners with regular high quality reports on paid search performance by segments and campaigns
• Support RMIT’s end-to-end digital marketing strategy partnering with key stakeholders across the University. Provide strategic advice and expertise with regards to digital marketing performance
• Support the adoption of new AdTech/MarTech across RMIT’s acquisition efforts, and be a champion of innovation and data-driven performance marketing
• Analyse the market, global trends, competitors and users providing actionable insight


Skills & Experience
• Proven experience in executing paid search in-house, including strong ad copy-writing ability
• Experience with the implementation of Google Adwords, Google Search Ads 360 and Bing
• Strong understanding of various advertising channels including video, display, programmatic, social and similar
• Strong analytics capability across paid media reporting software such as Double-click and Google Analytics
• Excellent time management skills coupled with strong stakeholder and agency management skills.
• Excellent written and verbal communication skills, coupled with the ability to consult and interact effectively with all levels of the organisation
• A strong dedication to a team oriented approach, agile ways of working and ability to understand and work with different cultures
• Experience using Adobe products, and managing global campaigns (including search) will be highly regarded


Culture
Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact. You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.

Benefits
• Flexible working arrangements
• Be part of RMIT’s academic life and attend various events and workshops
• Free access to RMIT staff gym (including free Yoga and Pilates classes)
• 2% salary increase each year and annual leave loading of 1.35%
• MYKI pass discount
• Additional annual leave

To find out more, please visit our website: RMIT Employee Benefits

To Apply
For further information, please contact Amanda Smythe, Acquisition Marketing Manager at amanda.smythe@rmit.edu.au or view a copy of the position description below.

Download File PD - Paid Search Specialist.doc

Applications close on Sunday 24th March, 2019 at 11:55pm.

This role will require satisfactory confirmation of a Working with Children Check.

We respectfully ask that we are not accepting agency enquiries for this role.

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

RMIT was named as an Employer of Choice for Gender Equality (EOCGE) from the Workplace Gender Equality Agency (WGEA) in 2018 based on significant progress made in 2017, and Gold Employer status in the Australian Workplace Equality Index (AWEI) in recognition of our commitment to celebrating the diverse genders, sexes and sexualities (DGSS) of our community.

Application close: AUS Eastern Daylight Time

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