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Manager, Market & Customer Intelligence

Job no: 591649
Work type: Full time - Continuing/Permanent
Categories: Marketing and Communications, Business Analysis


  • Full-time, ongoing position 
  • Salary Level HEW 9 + 17% Superannuation and Flexible Working Arrangements
  • Based at the City campus, but may be required to work and/or be based at other campuses of the University

About us

RMIT is a multi-sector university of technology, design and enterprise with more than 91,000 students and 11,000 staff globally. RMIT offers postgraduate, undergraduate, vocational education and online programs to provide students with a variety of work-relevant pathways.

Our purpose is to offer life-changing experiences for our students, and to help shape the world with research, innovation, teaching and industry engagement. With strong industry connections forged over 130 years, collaboration with industry remains integral to RMIT’s leadership in education, applied and innovative research, and to the development of highly skilled, globally focused graduates.


Our Values inspire us, wherever we are in the world, and guide how we live and work together.


Imagination. Agility. Courage. Passion. Impact. Inclusion.


What unites us is our purpose and our values; they are at the heart of who we are, what we stand for, how we make decisions and connect with each other.

Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact. RMIT exists to create transformative experiences for our students, getting them ready for life and work. You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.

About the role

The Manager, Market & Customer Intelligence leads the Market & Customer demand stream in the Market Intelligence & Proposition function. This involves analysing data to create strategic insights, structured communications and advice in the education landscape in which RMIT operates to inform decision making.

Leading a small team of analysts, you will be responsible for

  • Managing RMIT’s profile strategy with focus on commencing student demand to inform target setting, helping determine RMIT’s size and shape
  • Providing the market & customer lens to contribute to RMIT’s price, product and growth strategies
  • Enabling the supply of market & customer information and insights projects to empower RMIT with clear, smart and insightful market intelligence, including; horizon scanning to identify and anticipate future market & customer opportunities and risks; Market research & concept testing; competitive benchmarking and; customer and audience segmentation
  • Collaborating with the Marketing, Digital and Recruitment teams on market intelligence and strategy
  • Developing compelling presentations that clearly articulate recommendations and influence outcomes


About you

This role requires a strong commercial and curious approach, with experience in large scale/enterprise wide market intelligence projects and the development, implementation of insights capability and market strategy

Your background will include

  • Deep familiarity with interpreting, managing and developing large, complex data-sets including the ability to consume and use dashboards to conduct data-extracts
  • Market research capability, including undertaking primary research to inform decision making at an operational and strategic level and significant experience of quantitative and qualitative research techniques
  • Management and coordination of people and projects, including the ability to plan and coordinate and prioritise activities
  • Excellent communication skills, including the ability to present insights that trigger actions, negotiate and influence outcomes


Relevant postgraduate qualification or equivalent combination of formal study and experience.


  • Flexibility to work after hours may be required.
  • Travel within Australia or overseas may be required.

Note: Appointment to this position is subject to passing a Working with Children check.

Bring Your Whole Self to Work

We are better for our diversity. When we listen to those who are different to us, or challenge us, we grow stronger together. When we feel like we belong, we can achieve so much more. We respect each other, embrace our differences and build a sense of belonging in our team and beyond.

We are proud that our dedication to diversity has been recognised by a broad spectrum of external organisations. Visit our Linkedin Life pages to learn more and see some of our most recent wins.

To Apply 

Please submit your CV and covering letter addressing your suitability/the Key Selection Criteria for this position by clicking on the ‘Apply’ link below.

Download File Manager Market & Customer Intelligence - Position Description.pdf

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RMIT is a Disability Confident Recruitment Team and we are happy to adjust the recruitment process for your accessibility requirements. Please contact us at telling us your preferred type of communication and we will be in touch as soon as possible to discuss your requirements.

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Please note that whilst we still accept applications from any persons interested in our roles, due to the impacts of COVID-19, we are currently prioritising applications from those with current working rights in Australia and who are not affected by travel restrictions. Please see the latest updates to Australia’s immigration and border arrangements during the COVID-19 (Coronavirus) outbreak:

Application close: AUS Eastern Daylight Time

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